We are passionate about eliminating "problematic" packaging and reducing "unnecessary" packaging through innovative design.

We want our packaging to be reusable, recycle ready and compostable wherever technically, legally and economically possible.

We want to clearly communicate recycling instructions to empower and educate our consumers.

We do not and will not conduct animal testing on our finished products or ingredients, nor do we ask others to test on our behalf.

We consciously formulate our products, maximising the use of natural or sustainably sourced ingredients where commercially and technically feasible.

We favour the use of ingredients that are fair trade, upcycled or have a positive socio-economic impact and continue to increase our use of these.

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We will continue to explore:

- plastic-free and enzymatic recycled plastics;

- green propellant for aerosols;

- recycled materials for lifestyle items;

- solid formats and concentrated products as well as refillable solutions.

We take an environmentally conscious approach to our energy and water usage and wastage across all of our business activities.

We will further our understanding of carbon emissions created in both our own operations and those of our wider supply chain (Scope 1-3 Greenhouse Gases) to influence and drive positive change and to determine our own pathway to net zero ahead of the government target of 2050.

We will reduce, and where that is not feasible, seek to offset our carbon footprint and look to work with supply partners that share our values and are based within the location of markets we supply, where feasible and practical.

We encourage our teams to consider ways of reducing their carbon footprint in their daily activities. This includes supporting alternative virtual solutions for travel; switching off electrical appliances; running heating and cooling on energy-efficient settings; seeking digital alternatives to paper and printing.

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We work with environmental groups, such as the Galapagos Conservation Trust, that take part in direct action to help change policy and behaviours and who can support us in the achievement of our own environmental goals.

Our social responsibility commitment underpins our vision of being a responsible employer who establishes minimum standards with respect to recruitment, reward, employee relations, employee engagement, training and how employees can communicate their views.

We expect our suppliers to meet our responsibility standards and expectations for business conduct, labour practices, workplace safety as well as environmental stewardship.

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We will actively support local charitable and community projects in our local vicinity that reflect our own ideologies and where we can make a real and tangible impact in the areas of:

- Environment

- Community

- Mental and Physical Health

- Business philanthropy to entrepreneurs from minority and/or disadvantaged backgrounds

We will only use providers offering renewable energy in our commercial premises by 2025.

We will carry out impact assessments on our own carbon footprint (by 2024) and that of our key suppliers (by 2025) in order to determine our roadmap and future targets.

We aim to be zero-to-landfill from our general waste from all of our own office-based and manufacturing business activities.

We will significantly reduce our printing and copy paper usage in our own office-based activities through digitalisation.

We will use only sustainable solutions wherever available in our own business activities.

We have incorporated carbon offset schemes into our budgets for 2023 and beyond with our initial focus on freight and Carbon+ business travel.

We will build meaningful partnerships with local beauty banks and charitable organisations as avenues for surplus and end of line stock to avoid landfill.

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We will donate 1% of all net sales revenue on our haircare brand, Rhyme & Reason, to non-profits and individuals working together to implement sustainable environmental practices through our membership of 1% of the Planet.

We build our ESG goals into our everyday workplace practices, including onboarding of new employees, training and development of existing employees and through effective communication ensuring each and every individual is aware of how they can play a part in achieving our goals.

We encourage our employees to be healthy and emotionally resilient, and support and create a healthy and positive working environment where our teams are free to discuss openly and transparently.

We aim that all key suppliers will be audited to a minimum 4-pillar (2 additional pillars of Business Ethics and Environment) SMETA/SEDEX, or a similar standard by 2025.

We aim that in each year everyone across our business will have the chance to take a day out to support local charities and we hope by the end of the year to have given back 750 volunteering hours to help support worthy causes in our community.

In 2023 we are working with our local college to accommodate a student on the new government supported T/Levels, as well as exploring how we might support employment initiatives for vulnerable and disadvantaged adults.

We will also continue with our internship programme with two already scheduled for 2023.

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By end 2022 for our all year round brands 93% of our packaging is reusable, recycle ready or compostable; 44% of our products are made from a minimum of 30% recycled material and would have been greater if not impacted by cost and availability; and 63% of paper and card that we use in our products contains recycled material or comes from an accredited source. For 2023 we will have similar analysis for our seasonal gifting ranges.

In 2022, 97% of all formulations were suitable for Vegan consumers

No CITES (the Convention on International Trade in Endangered Species of Wild Fauna and Flora - an international agreement between governments ensuring international trade in specimens of wild animals and plants does not threaten the survival of the species) Ingredients used in our products.

All of our Products are Cruelty Free and we have been awarded “cruelty-free brand” accreditation from PETA for our COLAB, Rhyme & Reason and Amie brands.

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We are 100% zero to landfill from our office based activities in S19 with re-using and recycling a key message in our call to action campaign and messaging across the office. Anything not capable of recycling is used in the production of renewable energy.

We now use carbon zero electricity from renewable sources and nuclear generation at both our S19 head office and V3 manufacturing site both based in Cheltenham.

90% of our IT systems are now hosted in 95% renewable energy datacentres with a commitment of 100% climate neutral by 2030.

We have introduced over-ride and timers to office and meeting area lights; hot water systems; and set our HVAC system at S19 to optimal settings and timings to minimise energy consumption at S19.

Container efficiencies improved by 5% in 2022 - equating to 1 x 40FT container for every 20 containers shipped.

Our 3pl facility is certified 100% zero to landfill and have achieved a 50% energy reduction by introducing LED lighting in their warehousing areas in 2022.

As our first step towards carrying impact assessments to understand our own carbon footprint, we have commenced collation of where our key suppliers are on their own sustainability journeys and are now looking at setting individual targets and measures.

Work has commenced to collate carbon emissions from freight and the design of a roadmap to understanding carbon emissions from all freight in 2023.

We have donated £65k over the last two years through our membership of 1% of the planet, to the Galapagos Conservation Trust who work to restore habitats and protect species on the Galapagos Islands.

We saved 10 pallets (12,000 plus single items) of end of line and excess from landfill through donations to local charitable partners, with further products sold through staff sales bolstering our charitable donations in 2022.

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We have well-developed people strategies, policies and practices which support the achievement of our human resource strategy, goals and objectives and contribute to creating a high performing and aspirational workforce.

We support the wellbeing and resilience of our employees through a number of corporate perks and initiatives including gym membership; membership of health and wellbeing cash back scheme; access to employee assistance helpline; cycle to work scheme.

We have imbedded our ESG goals across all of our teams by including in department strategies which in turn cascades down to personal objectives for each of our employees.

All key suppliers are audited to a minimum 2-pillar SMETA/SEDEX or similar accreditation standard, with 80% of our direct suppliers and 42% of our suppliers through our FE sourcing agent, as well as our own V3 self-tan mitt manufacturing site, now audited do a minimum 4-pillar In 2022:

   - we launched our corporate volunteering initiative with 80% of our employees taking up the opportunity to devote a day to one of our local charitable partners.

   - we have supported a number of local charities with design and creative time in our studio, as well as supporting two youngsters to spend time in our studio to be part of the process.

   - we have supported three journalism students from University of Gloucester with an internship in our marketing team; and a photography student with a placement in our Design Studio.

85 local causes supported through charitable donations across the last 5 years with in excess of £100,000 donated.

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We aim that 100% of packaging will be reusable, recyclable, or compostable by 2025 where technically and commercially feasible.

We aim that plastic packaging will contain a minimum of 30% recycled material by 2025 where technically and commercially feasible.

We aim that all paper and card packaging will contain recycled material or come from an accredited sustainable source by 2025.

We aim that 100% of our new and existing formulations will be suitable for Vegan consumers by 2025.

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